New Snack Innovation Company is Born from the Marriage of Entrepreneurs and Big CPG

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/UCW/ CHICAGO, IL – Hello Delicious!
Well at least that’s the impression the company’s founders are promising consumers through the launch of their new and distinctive snack and food brand innovations.

“We’re foodies, and have a passion for delivering an unparalleled impression and delicious experience in every product we make,” said Peter Grumhaus, one of the company’s founders. “After decades of collective experience in the food industry, we decided it was time to pursue a true passion for brand building, putting taste and mindful ingredients at the core of everything the company brings to market, and hence launch HelloDelicious! Brands.”

“We’re focused on doing better than traditional offerings in the industry,” said Grumhaus. “Consumers are constantly exploring their taste tolerance, and we’re just the company to satisfy their curiosity and earn their loyalty.”

To lead the company, they have appointed seasoned industry leaders to help deliver the strategy and execution of their vision: Stan Turek, former Vice President of Innovation and Activation at PepsiCo, and Mike Pierson, former Vice President of Sales Strategy and Trade Marketing at Pepperidge Farm, a subsidiary of Campbells Soup Company. Turek will serve as General Manager and Pierson will lead the company’s sales efforts as Senior Vice President.

“Both Stan and Mike are respected, proven industry leaders with the right balance of foundational experience and entrepreneurial thinking that will accelerate the agenda of HelloDelicious! Brands,” said Grumhaus.

“Consumer demand has shifted to more of a ‘food explorer’ mindset where they are seeking out new and exciting experiences and tastes,” said Turek. “Smaller companies are just more dynamic and nimble to address this demand and hence why they have driven food and beverage growth in the U.S. for the past several years.”

“We’re poised for success,” said Pierson, “we have the right innovation agenda, the right team, and the right “customer first” mentality to compete in a very fragmented marketplace”

To learn more about Hello Delicious and our products, visit http://www.hellodelicious.com

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