Noble Roman’s First “Craft Pizza & Pub” to Open Week of January 30th

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/UCW/ INDIANAPOLIS, IN – Noble Roman’s, Inc. (OTCQB: NROM: (%) ), the Indianapolis based franchisor and licensor of Noble Roman’s Pizza, today announced that it plans to open its first location for the company’s new-generation, stand-alone pizzeria concept during the week of January 30th. Dubbed Noble Roman’s Craft Pizza & Pub, the pizzeria concept promises a hint of nostalgia with a modern flair and substantial new innovations. The first location will be in 4,000 square feet of the newly constructed Monon Marketplace on Main Street/Highway 32 across from Grand Park in Westfield, Indiana, a prosperous and growing community on the northwest side of Indianapolis.

Noble Roman’s Craft Pizza & Pub harkens back to the company’s early history when it was known simply as “Pizza Pub.” Like then, and like the new fast casual pizza concepts today, ordering will take place at the counter and food runners will deliver orders to the dining room for dine-in guests. Noble Roman’s Craft Pizza & Pub will feature many exciting enhancements over the current competitive landscape. As the name implies, the restaurant will feature two styles of hand-crafted, made-from-scratch pizzas with a selection of 42 different toppings, cheeses and sauces from which to choose. Beer and wine will also be featured, with 16 different beers on tap including both national and local craft selections. Wines will include 16 high quality, affordably priced options in a range of varietals. Beer and wine service will be provided at the bar and throughout the dining room.

The pizza offerings will feature Noble Roman’s traditional hand-crafted thinner crust as well as its signature deep-dish Sicilian crust. New technology and extensive R&D are bringing amazingly fast cook times, with oven speeds running only 2.5 minutes for traditional pies and 5.75 minutes for Sicilian pies. And not just individual pizzas, as most fast casual concepts, but medium and full-sized large pizzas as well – an essential component, the company believes, to offer that full-fledged pizzeria experience where dinnertime meals are a shared experience. Traditional pizza favorites such as pepperoni are obvious options on the menu, but also offered will be a fun selection of original creations such as “Pig in the Apple Tree,” a pizza featuring bacon, diced apples, candied walnuts and gorgonzola cheese. The menu will also feature a selection of contemporary and fresh, made-to-order salads such as “Avocado Chicken Caesar,” and fresh-cooked pasta like “Chicken Fettuccine Alfredo.” Baked subs, hand-sauced wings, a selection of desserts and, of course, Noble Roman’s famous Breadsticks with Spicy Cheese Sauce also make the menu!

Additional enhancements will include a glass enclosed “Dough Cage” where Noble Roman’s Dough Masters will hand make all pizza and breadstick dough from scratch in customer view. Also in the dining room will be a “Dusting & Drizzle Station” where guests can customize their pizzas after they are baked with a variety of toppings and drizzles, such as rosemary infused olive oil and Italian spices. Kids (and parents!) will enjoy Noble Roman’s root beer tap, which is part of a special menu for customers 12 and younger. Throughout the dining room and the bar area will be a number of large and giant screen TV monitors for sports and the nostalgic black & white shorts featured in Noble Roman’s earlier days.

Scott Mobley, president of Noble Roman’s, said of the new launch, “We believe Noble Roman’s Craft Pizza & Pub is the most exciting development for the company since it pioneered the non-traditional pizza venue. This stand-alone pizzeria concept is the culmination of some of the best of our history combined with all-new, leading edge technology and recipes to produce what we think will be a terrific growth vehicle for the future.” According to Mr. Mobley this first unit in Westfield is expected to open the week of January 30th, and will be company owned and operated. Said Mobley, “We are a franchise services company, but it is important for us to establish and operate this first unit or two as company operations so we can define and model the standards of operation going forward as we franchise future units.”

About Noble Roman’s

Noble Roman’s, Inc. sells and services franchises and licenses for non-traditional foodservice operations under the trade names “Noble Roman’s Pizza,” “Noble Roman’s Take-n-Bake,” “Tuscano’s Italian Style Subs,” and now “Noble Roman’s Craft Pizza & Pub.” The company has awarded franchise and/or license agreements in all 50 states plus Washington, D.C., Puerto Rico, the Bahamas, Italy, Canada and the Dominican Republic.

The statements contained in this press release concerning the company’s future revenues, profitability, financial resources, market demand and product development are forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) relating to the company that are based on the beliefs of the management of the company, as well as assumptions and estimates made by and information currently available to the company’s management. The company’s actual results in the future may differ materially from those projected in the forward-looking statements due to risks and uncertainties that exist in the company’s operations and business environment, including, but not limited to, competitive factors and pricing pressures, non-renewal of franchise agreements, shifts in market demand, the success of new franchise programs with limited operating history including the stand-alone take-n-bake locations, general economic conditions, changes in purchases of or demand for the company’s products, licenses or franchises, the success or failure of individual franchisees and licensees, changes in prices or supplies of food ingredients and labor, and dependence on continued involvement of current management and the performance of the recently added sales staff and a franchise broker. Should one or more of these risks or uncertainties materialize, or should underlying assumptions or estimates prove incorrect, actual results may differ materially from those described herein as anticipated, believed, estimated, expected or intended. The company undertakes no obligations to update the information in this press release for subsequent events.

FOR ADDITIONAL INFORMATION, CONTACT:

For Media Information:
Scott Mobley
President & CEO
317/634-3377

For Investor Relations:
Paul Mobley
Executive Chairman
317/634-3377

SOURCE: Noble Roman’s, Inc

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