/UCWE/ - Giving up and trying something new is too often considered failure in modern Western Society but
are all endings really so bad?
Scottish born, business coach and author, Alison Clark, doesn't think so, and in her book - "How To Stop Flogging A Dead Horse: The Business Owner's Guide To Creating Happy Endings" - explains why.
Alison says, "When we have invested time and energy in an enterprise, it's a big challenge to let it go and move on. How can we abandon a project in which we've invested so much? It can be even harder if family and friends encourage us to hang in: 'Don't throw in the towel. Give it one more
shot.'
"I'm not knocking perseverance. Sir Francis Drake said that it was not the beginning of a project that counted but seeing it through to the end. There are however, times when we need to know when to let go and that's what this book is about."
This book gives business owners permission to stop doing stuff that isn't working and firmly puts them on track to do more enjoyable, rewarding and useful stuff.
As we approach the end to another year you'll no doubt be thinking of all the exciting things you wish to begin in 2006. So it makes sense that you'll need to make room for the new by clearing away some of the old.
The eBook version of "How To Stop Flogging A Dead Horse" is available now exclusively from
www.bookshaker.com and a print edition is slated for an early 2006 launch.
RESOURCES FOR EDITORS
Images
Cover Art (300dpi available on request)
http://www.bookshaker.com/images/backpage-happy.jpgPhotographs of Alison Clark available on request.
The Book
How To Stop Flogging A Dead Horse: The Business Owner's Guide To Creating Happy Endings
Author: Alison Clark
Pages: 142 pages, 5x8, Paperback
Price: £7.99+vat e-book (paperback available 2006)
Publisher: Lean Marketing Press
Available To Buy At
www.BookShaker.com Now.
http://www.bookshaker.com/product_info.php?products_id=128Paperback Available at Amazon and all good book-stores in 2006.
Review Copies of "How To Stop Flogging A Dead Horse" can be requested now via:
Lean Marketing Press
Call: 0870 005 6250
Alison Clark runs WORDS in ACTION, a consultancy providing coaching, training and facilitation. She is an experienced writer and presenter who first started in business in 1997. Now based on the Isle of Bute, she and her associates offer holistic breaks where clients can chill out and take stock with the option of one-to-one coaching and therapy.
Her Website...
http://www.wordsinaction.net
