/UCWE/  Hooked on Phonics a product of Educate Products have aligned with toy developer Zizzle. They have entered into an agreement to enter the educational toy category, estimated to be a $1.4 billion market in the United States alone. Together, the two companies will create a new line of electronic learning aids to be sold at major retailers throughout the world.

According to the multi-year license, Zizzle will design and market a creative and educational line of portable devices and advanced learning systems under the Hooked on Phonics brand. The products will be designed for children ages 3-12 and will debut in 2007.

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