/UCWE/ Rosie O'Donnell and Donald Trump have been going at each others throat publicly but that is not what Trump wants to focus on, he has more important things on his plate.

So The Don made an appearance on the "Today" show last week to promote the upcoming season of the "The Apprentice" which is taking place in sunny California as opposed to New York, which has been warm as of late.

But when there is heat on the table any journalist or television host has to address it as this is what makes ratings move upward, give them what they want. So host Meredith Vieira did just that and spoke about the infamous Trump Rosie Feud, that was all it took for Trump to get up in arms stating that Vieira was more interested in the alleged fued than "The Apprentice" itself.

But who could blame her, its news and puts people in front of their television sets and computers to see what happened. So Trump is a smart guy and is riding that train to additional publicity, and on that note who could blame him.

He is a self made man and you did not get that high up on the food chain by not taking advantage of every opportuntiy that is presented to you.

So let the games begin and this season of "The Apprentice" should be on the money.

UCW Staff

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