The agreement also continues Screenvision’s exclusive rights to on-screen slides and rolling stock advertising on Loews Cineplex Entertainment’s 1,424 screens across the country, including 148 Star Theatre screens in the Detroit area and 30 new screens to open later this year.

“Without question, Loews is one of the most prestigious movie houses and we are delighted to grow our partnership,” said Matthew Kearney, CEO of Screenvision. “We are extending our digital network to their top-tier theatres and believe that, together with Mann, Colorado Cinemas and Malco, we are keeping our promise to the exhibition and advertising communities to rapidly build out our digital network in top markets and in high-quality theatres.”

Earlier this month, Screenvision initiated a 24-month plan to build a High Definition digital cinema advertising network consisting of more than 5,000 screens nationwide.

“We feel that there are a lot of strengths to our major market presence,” commented Travis Reid, CEO of Loews Cineplex Entertainment, “and that these assets will be optimized, when part of the leading cinema advertising network. Screenvision brings us their successful track record in revenue generation as well as their commitment to digitize our theatres, a powerful combination.”

Screenvision will introduce its digital network across Loews Cineplex Entertainment theatres in New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas, Washington DC, Detroit, Seattle, Orlando, Pittsburgh and Baltimore. The operational backbone of the network, SkyArc™, is a secure High Definition digital cinema advertising inventory management and satellite-based delivery system created and managed by Thomson through its Technicolor Digital Cinema business.

“Our job is to provide a complete, turnkey range of advertising services for our exhibitor partners,” said Darryl Schaffer, Executive Vice President, Theatre Operations and Exhibitor Relations, for Screenvision. “Through the implementation of our digital network and preshow, we can drive increased revenue for Loews while helping to improve the overall movie-going experience of their customers.”

The self-titled Screenvision Digital Preshow began airing in Mann theatres March 4, 2005. The hosted program includes a mix of entertainment content, exhibitor content and local and national advertising and runs in advance of movie previews and the film.

“Screenvision has been a very valuable partner for Loews, and we feel that their approach to the preshow will not only enhance the movie-going experience, but generate greater revenue and increase the opportunities for current and future advertising partners,” said John McCauley, Senior Vice President, Marketing, of Loews Cineplex Entertainment.

About Screenvision

Screenvision provides cinema marketing solutions to its advertising clients through on-screen sight, sound and motion (Cinema Spots), still image advertising (Cinema Slides) and in-theatre promotional opportunities (Cinema Extensions). Nationally, Screenvision is the largest cinema network, exclusively providing Cinema Spots to advertisers on more than half of the nation’s available movie screens. On the regional level, the company’s Screenvision Direct business unit offers Cinema Slide and promotional opportunities to small and mid-sized businesses in local markets around the country. In addition to its US-based operations, Screenvision has an extensive pan-European presence.

Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s leading free to air commercial television broadcaster with divisions operating television and cinema advertising sales and one of Europe’s largest commercial television production businesses as well as a major distribution business exploiting an extensive film and program library; and Thomson (Euronext: 18453) (NYSE: TMS), the world leader in integrated solutions (technologies, equipment and services) for the entertainment and media industries.

About Loews Cineplex Entertainment Corporation

Loews Cineplex Entertainment Corporation (www.enjoytheshow.com) is the third largest movie theatre chain in the world, with 200 theatres and 2,176 screens worldwide and is privately held by Bain Capital, The Carlyle Group and Spectrum Equity Investors. Loews maintains operations in the U.S., Mexico, South Korea and Spain. The company operates under the names of Loews Theatres, Cineplex Odeon, Star Theatres and Magic Johnson Theatres in the United States, as well as Cinemex in Mexico, Megabox in South Korea and Yelmo Cineplex in Spain.