NEW YORK, NY /UCWE/ - Madsoul, a New York based contemporary streetwear label created for today’s diverse fashion climate, will launch an apparel line targeting the young men’s market called Madsoul for Disney. The new apparel line will drive Disney’s lifestyle message by bringing the brand to Madsoul’s stylish, fashion forward customer while simultaneously introducing the Madsoul brand to Disney’s mass consumer audience.

“It is our vision to develop a collection that will offer innovative designs not available in the licensed apparel arena, while maintaining the integrity of the Disney® brand.” says Marc D’Amelio, Founder and CEO of Madsoul. “Madsoul for Disney will artistically incorporate Disney characters into the highest quality garments while maintaining a mature, fashionable edge.”

The Madsoul for Disney collection is a fusion of classic American tradition with popular culture. Mickey Mouse will be the primary character featured although Mickey’s friends make appearances throughout the collection that will launch spring 2006. Madsoul’s modern translation is seen in the use of fashion forward silhouettes, unique fabric and graphic treatments, coupled with time-honored illustrations and images.

The Madsoul for Disney collection will consist of high-end t-shirts, knits, track jackets and wovens. Targeting young men aged 18 – 35; the line will be available in a traditional classic fit body, which ranges from sizes Medium to 2XL. The retail prices for the core collection range from $45-$110.

To schedule an appointment to view the Madsoul for Disney collection or for more information, contact: Nicole Marzan or Tracy Nguyen at 5W Public Relations, 212.999.5585 ext. 245 or 212.

About Madsoul
Launched in 1999, New York based Madsoul is a contemporary streetwear line created for the diverse fashion climate, and street-influenced culture of today. Madsoul collections focus on "ascension", attributed to the people and ideals in society that elevate everyone. Ascension is translated within Madsoul design concepts through all things that accompany the soul culture including language, social customs, spirituality and the lifestyle of music. Madsoul creates tops, bottoms, knits, denim, outerwear and accessories with core pieces ranging from $50 - $600. Available both in the U.S. and internationally, Madsoul can be found at retail stores including, Up Against the Wall (DC), Yellow Rat Bastard (NY), Ubiq (PA), and USA Boutique (Atlanta).

 

Contact:
Nicole Marzan
5W PUBLIC RELATIONS
212-999-5585