Motivity Capital Partners Announces Investment in Palmetto Moon

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/UCW/ TEXAS – Motivity Capital Partners has invested in Palmetto Moon, a specialty retailer in the Lifestyle Merchandising segment in the southeastern U.S. Motivity invested alongside Topspin Partners, which acquired a majority interest in Palmetto Moon. Founders Bob and Karen Webster will be stepping back from their day-to-day roles within the company, but will continue to serve the company and provide strategic guidance in a consulting capacity.

Palmetto Moon’s management team will be led by CEO Eric Holzer, who took over the role in 2016 from Mr. Webster and has over 12 years of experience with Palmetto Moon, serving in nearly every area of the organization. Mr. Holzer states, “I have spent a lot of time with the investment teams at Topspin and Motivity, and I can say with full confidence that we have selected the best partners for Palmetto Moon. Their collective teams bring with them the knowledge and experiences that we will need as we move into our next phase. This new collaboration will bring with it tremendous opportunity for us all.”

Steve Lebowitz, Managing Partner at Topspin comments, “We are very impressed with the business the Websters have built and the growth that the company has achieved to date, and we see great potential for continued expansion within the southeast and beyond. We are excited to partner with Eric, the company’s management team and Motivity to capitalize on that potential and accelerate the company’s growth.”

“We are excited to team up with Topspin and the management team at Palmetto Moon. The company’s dynamic merchandising concept led by their strong management team has produced outstanding results and we look forward to working with them to grow the business,” said Jack Gunion, Partner at Motivity.

Other investors include Praesidian Capital, FIDUS Investment Corporation, OFS Capital and GLJ Capital.

Additional information about Palmetto Moon can be found at

About Motivity Capital Partners
Motivity Capital Partners is a TX-based private equity firm that invests in profitable retail chains with sales from $10MM to $250MM. As a team, we have over 100 years of experience in retail and a proven track record of growing retail businesses. We focus on the fastest growing segments, both demographically and within the industry and partner with established dynamic retailers with strong management teams that have proven an ability to adapt and to differentiate from the competition. Additional information about Motivity can be found at

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